Effie’s Paper


BandanasBeach apparelBlack-ownedCupsHair accessoriesJournalLifestyleOffice suppliesSchool SuppliesStationary

A lifestyle brand setting the trend for what lifestyle accessories to buy, how to travel in style and more.


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Effie’s Paper


Bandanas, Beach apparel, Black-owned, Cups, Hair accessories, Journal, Lifestyle, Office supplies, School Supplies, Stationary

A lifestyle brand setting the trend for what lifestyle accessories to buy, how to travel in style and more.


Founders

Kalyn Johnson Twitter Icon LinkedIn Icon

Locations

Brooklyn, New York 11201 United States

Mission

Founded on the premise of pretty with a purpose; our products serve as daily reminders for women everywhere to embrace their magic at every turn. We are empowering women to live their best lives.  At our core, Effie’s Paper is about female empowerment, advocacy and promoting equity for women of color.


About

Effie’s Paper:: Stationery&Whatnot is a lifestyle brand presenting cool and on-trend accessories for fun at work, stylish travel and a chic daily life. We believe that from the door to her desk, a woman should be surrounded by pretty things that make her heart leap! Our products are a unique mix of casual elegance, motivation and social conversation that make using them fun and engaging. Although named after Kalyn’s grandmother, Effie’s Paper::Stationery&Whatnot is not your grandmother’s lifestyle brand!

The goal was simple, to create lifestyle products that could co-exist with today’s technology. Et voilà! We offer our online customers, and wholesale accounts, an on-trend, curated selection of stylish desk, stationery, travel and gift accessories. Our products reflect our belief that the future is female and is being shaped by the power of Black Girl Magic!

Our products have been praised by BuzzFeed, Manrepeller, USA Today, Brit+Co, The Huffington Post, Stationery Trends, Good Housekeeping, Design*Sponge, Essence magazine, and Reader’s Digest to name just a few of the publications Effie’s Paper has been featured in. In addition, Effie’s Paper has been featured on The TODAY Show. And Kalyn’s entrepreneurial spirit has been captured in the best selling books, “Clever Girl Finance: Ditch Debt, Save Money & Build Real Wealth” and “Kick Some Glass: 10 Ways Women Succeed At Work On Their Own Terms”. Effie’s Paper :: Stationery&Whatnot is a certified MWBE (Minority Owned Women Business Enterprise) and Kalyn is a recent graduate of the prestigious Goldman Sachs 10,000 Small Businesses Program.