Numa Foods
Asian-ownedCandyFamily businessGluten FreeNaturalNutsPlant-basedSweetsTreatsUSA MadeVegan
Asian-American food brand reimagining popular Asian candies in a healthier and inclusive manner.
Numa Foods
Asian-owned, Candy, Family business, Gluten Free, Natural, Nuts, Plant-based, Sweets, Treats, USA Made, Vegan
Asian-American food brand reimagining popular Asian candies in a healthier and inclusive manner.
Founders
Locations
Bridgewater, New Jersey 08807 United StatesMission
We aim to nourish through culture. We hope our snacks and story can bring people together around a healthier shared lifestyle, community, and planet. We want to feed the ongoing conversation around inclusivity and cultivate a greater understanding of diversity through food. Asian snacks are so much more than seaweed and rice chips and many are actually quite similar to American snacks. We’re going to meet you with what you know and, on the way, show you what we know.
About
Numa Foods is the first Asian-American food brand reimagining popular Asian candies in a healthier and inclusive manner. We make good-for-you taffies, inspired by Asian milk nougat candies, and mini peanut butter bars, inspired by crispy Asian peanut candies both of which are created using traditional recipes originating over 80 years ago in Asia. We will always be all-natural, heritage-inspired, and health-oriented. Our candies are made with 40% less sugar and 200% more protein than the leading candies in the US and are available in vegan, dairy free, gluten free, and even caffeinated flavors.
Numa means daughter and mother in Chinese because our story started when the founder’s mother, Jane, made her daughter, Joyce, a healthier version of her favorite childhood candy to help Joyce satisfy her sweet tooth in light of her autoimmune disease. We continue to honor familial love, tradition, and culture in our recipes today.