Founders
Nikki Huganir
Erica Blumenthal
Locations
California United StatesAbout
Yes Way Rosé is a contemporary wine and lifestyle brand bringing a fresh perspective to the old-school wine category. Founded in 2013 by lifelong friends Erica Blumenthal and Nikki Huganir in New York City, Yes Way Rosé is on a mission to spread humor, joy and positivité through high qualité rosé that doesn’t take itself too seriouslé.
What began as an Instagram account celebrating their shared love of French rosé quickly exploded into a widespread lifestyle brand and led to Erica + Nikki’s ultimate dream turned realité when they released the first vintage of their namesake wine in 2018. Today, Yes Way Rosé is the no 1 French canned wine, no 2 sparkling French rosé and no 4 best-selling French rosé in America.